Chasing the Holy Grail of Page Ranking for Toronto Wedding Photographers

Are you a wedding photographer in Toronto? Welcome to the club! It seems there are more of us than there are brides looking for our services. You can chalk it up to the rise of digital photography, newbies misled into thinking wedding photography is easy and extremely profitable (I get a kick out of that one), weekend warriors, etc., etc. There are several reasons for the current saturation of the market but that's material for an entire blog post by itself. 

We all have to struggle for visibility so we can get our work seen by the biggest number of potential clients before they move on to the next website. 

From late November of last year (2010) until early January of 2011, I had really dropped the ball on my blogging and social media channels, especially Twitter. This translated into my page ranking dropping from 6th page for "Toronto Wedding Photographers" to Page 19, ouch!!! Needless to say I had to get my act together quickly and got blogging right away. I became far more active on Twitter engaging followers and people I follow, instead of posting random quotes and retweeting someone else's content or even worse, spamming people with my latest workshop (again, topic for another blog post). In addition, I started posting ads on Craisglist and Kijiji. I know, that's the last place you want to be found at, but look at it from a different angle. Those two sites generate a tremendous amount of traffic and both of them allow you to incorporate direct links to your website (Craigslist allows actual HTML code in the body of your ad, while Kijiji charges $4 for allowing you to add a link). In other words, you don't have to post bottom feeder offers or anything like that, you can just use the ads to promote your services. 

There's more! Even though there are many of us wedding photographers out there, quite a few of us know or at least have heard of other members of our community. Some of us even network with other photographers and develop working relationships with those photographers. Guess what, we can help each other out by commenting on other photographers blogs. I'm not afraid to admit that I follow and admire a lot of other people's work and I'm sure each and every one of us appreciate a flattering comment on the work we do. How does that help, you may ask. Well, it's simple in most of the current blogsite platforms, the fields required for leaving a comment include your e-mail address and a wesbite so once that comment is approved, it eventually becomes and inlink to yours. Having said that, I try not to be a comment-whore (is that even a term?). I just leave comments on blogs of people whose work I truly admire. I couldn't bring myself to leave a comment on crappy work. 

Anyway, to recap that whole bunch of babbling above, here are the steps to follow in order to increase your page rank organically:

1. Comments: Be kind and leave comments on other people's blogs whose work you follow and truly admire. 

2. Twitter: Use Twitter to engage your followers and also provide useful information,  like a link to this blog post for example. 

3. Craigslist and Kijiji: Let go of your fears and use these two sites as promotion tools. 

4. Blogging: Posting beautiful weddings is all nice and cool but it also helps if you have a secondary blog (which links back to your photography site), where you post actual content, as opposed to just images. Remember, useful content. 

Now, has the strategy worked for me? Well, I'm no longer on page 19 but in the last two weeks I've moved to the bottom of page 11. 

The amazing thing is that in doing so, my rankings for other keywords increased dramatically. Here's my page rank for the keywords "Toronto Portrait Photographer"

If I were to charge for Landscape Photography commissions, then I'd be pretty happy with myself, as I'm the second listing on page 1 of Google for the keywords "Toronto Landscape Photographer", right above the Luminous Landscape Gallery.

Feel free to leave some feedback on what other kind of information you'd like to see on this blog. Thanks for reading this far.  

Toronto Wedding Photographer: Nikon D3s vs Nikon D3 for Low Light Weddings

We've all seen plenty of reviews on noise comparisons between these two cameras, or a Canon 5D MKII vs a D700, etc., etc. However, more often than not, the test results posted are simple shot comparisons of the same image side by side, with the camera set on a tripod. You know what I am talking about, as a working wedding photog, we just want to see these tools working in real life conditions or worst case scenarios. What we are looking for is justification to drop another obscene amount of cash on yet another camera body, right? There's also the much cheaper alternative of renting, which is what I did at Vistek. For $225/weekend, you can have a state of the art D3s body to use as a second camera for the big day.

I thought I was set with my Nikon D3, and that the D3s only made sense as an upgrade if I were to get into video as well. Boy, was I wrong! You can bet I'll be renting that body more often from now on. The following images serve to illustrate the subtle but very key differences between pushing the limits of high ISO with a D3 and doing the same thing with a D3s. First of all, let me explain the case scenario here. The reception for this wedding was very intimate, and it was held at Oro Restaurant. The room where it took place was VERY dark, which was the reason that prompted me to rent the D3s upon finishing my scouting trip to the venue the week before. The couple wanted to keep the lighting mood of the room intact, so bouncing flash all over the walls was out of the question. It was up to Nikon to deliver on its promise of amazing low light performance:

The following shot was taken with the D3s and it shows more or less what the real lighting conditions were there. Bear in mind, I had to set a negative exposure comp to bring the light down to these levels:

There's noise in the image, but you really can't see it unless you zoom in at 100%, which makes for a very usable image even at these levels.

The D3s really shines in this shot, as the light reflecting on the face of the girl is coming from the small LED candles sitting in front of her. Again, a very usable shot when zoomed in at 100%:


For this shot, I actually had to reduce the Exposure in Aperture in order to bring the light down, as even with the negative exposure comp set on camera, the D3s was essentially seeing more light than my eyes could.


Now, the D3 was a trooper as well and during the reception after reviewing the shots in camera, I thought it had performed on par with the D3s at the same ISO level (6400). Well, the answer is yes and no. The noise level was very similar and I did get plenty of usable shots with my D3 but the subtle differences came later in post processing. At ISO 6400, the D3 images start to present a color degradation. In other words, things like skin tones don't look quite as warm or natural as with the D3s shots. Don't believe me? See for yourself, these shots were processed using the same editing preset in Aperture 3.0. Notice how the skin tones look slightly more pinkish/reddish (depending on the person's skin color).





In conclusion, is the D3s superior to the D3 in high ISO performance? The answer is a resounding YES!

Toronto Wedding Photographer: Jack & Helen's Esession in Downtown Toronto

Here's a slideshow from Jack and Helen's Engagement Session in Downtown Toronto. The journey started at Brookfield Place, then we moved on to Union Station and from there we walked over to the Skywalk, finishing off at Toronto's Harbourfront.