Friday, February 25, 2011

Chasing the Holy Grail of Page Ranking for Toronto Wedding Photographers

Are you a wedding photographer in Toronto? Welcome to the club! It seems there are more of us than there are brides looking for our services. You can chalk it up to the rise of digital photography, newbies misled into thinking wedding photography is easy and extremely profitable (I get a kick out of that one), weekend warriors, etc., etc. There are several reasons for the current saturation of the market but that's material for an entire blog post by itself. 

We all have to struggle for visibility so we can get our work seen by the biggest number of potential clients before they move on to the next website. 

From late November of last year (2010) until early January of 2011, I had really dropped the ball on my blogging and social media channels, especially Twitter. This translated into my page ranking dropping from 6th page for "Toronto Wedding Photographers" to Page 19, ouch!!! Needless to say I had to get my act together quickly and got blogging right away. I became far more active on Twitter engaging followers and people I follow, instead of posting random quotes and retweeting someone else's content or even worse, spamming people with my latest workshop (again, topic for another blog post). In addition, I started posting ads on Craisglist and Kijiji. I know, that's the last place you want to be found at, but look at it from a different angle. Those two sites generate a tremendous amount of traffic and both of them allow you to incorporate direct links to your website (Craigslist allows actual HTML code in the body of your ad, while Kijiji charges $4 for allowing you to add a link). In other words, you don't have to post bottom feeder offers or anything like that, you can just use the ads to promote your services. 

There's more! Even though there are many of us wedding photographers out there, quite a few of us know or at least have heard of other members of our community. Some of us even network with other photographers and develop working relationships with those photographers. Guess what, we can help each other out by commenting on other photographers blogs. I'm not afraid to admit that I follow and admire a lot of other people's work and I'm sure each and every one of us appreciate a flattering comment on the work we do. How does that help, you may ask. Well, it's simple in most of the current blogsite platforms, the fields required for leaving a comment include your e-mail address and a wesbite so once that comment is approved, it eventually becomes and inlink to yours. Having said that, I try not to be a comment-whore (is that even a term?). I just leave comments on blogs of people whose work I truly admire. I couldn't bring myself to leave a comment on crappy work. 

Anyway, to recap that whole bunch of babbling above, here are the steps to follow in order to increase your page rank organically:

1. Comments: Be kind and leave comments on other people's blogs whose work you follow and truly admire. 

2. Twitter: Use Twitter to engage your followers and also provide useful information,  like a link to this blog post for example. 

3. Craigslist and Kijiji: Let go of your fears and use these two sites as promotion tools. 

4. Blogging: Posting beautiful weddings is all nice and cool but it also helps if you have a secondary blog (which links back to your photography site), where you post actual content, as opposed to just images. Remember, useful content. 

Now, has the strategy worked for me? Well, I'm no longer on page 19 but in the last two weeks I've moved to the bottom of page 11. 


The amazing thing is that in doing so, my rankings for other keywords increased dramatically. Here's my page rank for the keywords "Toronto Portrait Photographer"


If I were to charge for Landscape Photography commissions, then I'd be pretty happy with myself, as I'm the second listing on page 1 of Google for the keywords "Toronto Landscape Photographer", right above the Luminous Landscape Gallery.


Feel free to leave some feedback on what other kind of information you'd like to see on this blog. Thanks for reading this far.  

Thursday, February 24, 2011

How to Find Out Where Your Website Visitors Are Coming From Using Google Analytics

So you've done the social media thing, you spend more time on Twitter and Facebook than you actually should, you try to stay on top of your blogging on a semi-regular basis, you advertise and on top of all that you also have to find time to meet with clients, shoot, edit entire weddings or portrait sessions, you know that actual work-related stuff.

At the end of the day, you are wondering: " Is it all paying off or am I just spinning my wheels?"  One easy way to check if your efforts are translating into increased traffic to your website is to use Google Analytics's Custom Reports. If you don't know what Custom Reports are, or worse yet, don't even know what Analytics is then you truly are spinning your wheels.

Watch this video for a quick tutorial on how to create a custom report in Analytics to pinpoint exactly where your visitors are coming from and what pages they are looking at.

Friday, February 18, 2011

Toronto Portrait Photographer: Post Processing or Bringing Images to Life

It's been awhile since the last time I posted here, so I figured a comprehensive post was in order to make up for the last few months I've been absent from this blog. A couple of weeks ago, I had the pleasure of photographing John Shillingberg and Yun He Lee of the Toronto Music Academy of Canada. Like any other portrait photographer out there, most of the time I don't know what to expect in terms of lighting, space and any other variables that make our job so exciting :-)

For this particular shot, the room was big enough to fit two pianos, but the ceiling was fairly low and I just couldn't raise my umbrella high enough to the where I needed it to be. The other challenge was getting enough light to cover both subjects, since I had to place the umbrella out of the frame and even at +2.0 EV this is what I was getting:
Toronto Music Academy of Canada - Before
Now, you might say: "That's not so bad!" Well, this is the RAW file after tweaking the shadows in the lower portion of the frame. The setup for this shot was very simple, one (1) SB-900 with a translucent umbrella to camera right, just slightly out of frame and one (1) SB-800 fitted with a 1/4 HONL Speed Grid to create a concentrated spotlight behind the subjects. Now, this is the first version of the file that I presented to the client, a BW conversion using Nik Software's Silver Efex Pro with high contrast to add a bit of drama:
Toronto Music Academy of Canada - BW
I thought the picture frames behind the subjects added to the composition of the image, but the client felt otherwise and asked me to remove the images. Initially, I thought it was going to be easy but I had completely forgotten that I had used the HONL Speed Grid for this shot, which created different gradations of light throughout the back wall. Needless to say, cloning out the frames (specially the one on the right) was an exercise in patience and precision. For the final image, the client also requested to have the background darkened a bit more. In this case, I think the client was dead on. Once again, I used Nik Software's filters, but this time I applied the Pro Contrast and Midnight filters from the Color Efex Pro 3.0 arsenal to further shape the light to my liking and Viveza 2 to darken the background. Removing the picture frames from the image was done in Photoshop CS 4 using good old cloning.
Toronto Music Academy of Canada - After
The same lighting setup was applied to the following image:
Toronto Music Academy of Canada - Vertical Before
In this case, I boosted the contrast using Color Efex Pro 3.0 Pro Contrast filter and then applied selective lighting using the Midnight filter. The result was the following cropped image:
Toronto Music Academy of Canada - Vertical After 1
Once again, the client wanted the picture frames removed from the image and the background darkened a bit more, for which I used Viveza 2 and Photoshop CS 4 once more:
Toronto Music Academy of Canada - Vertical After 2
I must say, I'm very pleased with the final results and so was the client. However, as you have seen in this blog post, getting from capture to final image is not always a smooth process and most of the time it takes lots of patience and hard work.