So you've done the social media thing, you spend more time on Twitter and Facebook than you actually should, you try to stay on top of your blogging on a semi-regular basis, you advertise and on top of all that you also have to find time to meet with clients, shoot, edit entire weddings or portrait sessions, you know that actual work-related stuff.
At the end of the day, you are wondering: " Is it all paying off or am I just spinning my wheels?" One easy way to check if your efforts are translating into increased traffic to your website is to use Google Analytics's Custom Reports. If you don't know what Custom Reports are, or worse yet, don't even know what Analytics is then you truly are spinning your wheels.
Watch this video for a quick tutorial on how to create a custom report in Analytics to pinpoint exactly where your visitors are coming from and what pages they are looking at.
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